Love working with TechnoMedia and Royal Star Foods. Here is the final product from our 4-day photo shoot creating a new branding campaign and collateral to promote PEI Lobster. Although the boats are tied up and the ice is thick in the water that surrounds us, the lobster industry is very busy this time of year. The Royal Star team has been tirelessly traveling to China, Korea, Calgary, and Boston growing the industry and opening new markets. Brussels is next in May. People are learning that PEI produces some of the best lobster products in the world under tight regulations and sustainable practices.
These samples of the kit folder, inserted stepped product sheets and business cards illustrate the importance of using quality photography within any promotional campaign. This is especially important when the product/service is food-related. The new products sheet are available in English, French, Mandarin and Korean, and soon to be available in Dutch and German for an ever-growing international market for PEI lobster.